亚洲国产精品久久精品怡红院-亚洲国产精品久久精品成人-亚洲国产精品久久-亚洲国产精品国产自在在线-亚洲国产精品高清在线一区-亚洲国产精品第一页

首頁 > 新聞資訊

廣告翻譯的注意有什么?

日期:2022-03-18 發(fā)布人: 來源: 閱讀量:

  很多國外廣告引進國內(nèi)是需要進行翻譯的,廣告翻譯質(zhì)量直接影響著人們的購買欲,下面尚語翻譯公司為大家分享廣告翻譯的注意有什么?

  Many foreign advertisements need to be translated when they are introduced into China. The quality of advertising translation directly affects people's desire to buy. What's the attention of advertising translation?

  首先,中國人注重產(chǎn)品廣告的實質(zhì)內(nèi)容,講究實證;而西方人有外傾的性格,更加注重產(chǎn)品廣告的外在形式,講究感觀效果。

  First of all, Chinese people pay attention to the substance of product advertising and pay attention to demonstration; Westerners are extroverted, pay more attention to the external form of product advertising and pay attention to the sensory effect.

  所以,在進行廣告翻譯工作時,譯員要按照不同國家所注重的內(nèi)容,重點突出,這樣翻譯出來的廣告,才能達到它的最終效果。

  Therefore, in advertising translation, translators should focus on the content paid attention to by different countries, so that the translated advertising can achieve its final effect.

  語言的發(fā)音能夠引起不同的聽覺效果,并且能夠在心理上激發(fā)不同的反應(yīng),或柔和、或清脆、或蒼勁、或凝重。語音上的差異是文化的一部分,也是文化的載體。它能夠反映出一個民族的特征,不僅包含了該民族的歷史與文化背景,而且蘊藏著該民族對人生的看法以及生活、思維的方式。所以,在進行廣告翻譯工作時,譯員要注意下語音差異,重點突出目標語國家的民族特征。

  The pronunciation of language can cause different auditory effects, and can stimulate different psychological reactions, or soft, or crisp, or vigorous, or dignified. Phonetic differences are not only a part of culture, but also the carrier of culture. It can reflect the characteristics of a nation, not only including the nation's historical and cultural background, but also containing the nation's view of life and the way of life and thinking. Therefore, when translating advertisements, translators should pay attention to the phonetic differences and highlight the national characteristics of the target language countries.

  不同國家、民族以及地區(qū)所用的文字也是不同的,對某些文字的偏好以及厭惡也大相徑庭。所以,在進行廣告翻譯工作時,要注意文字上的使用,避免產(chǎn)生歧義,引起不必要的麻煩與沖突。還要記住,廣告語經(jīng)常會使用修辭的手法,為了使表述的內(nèi)容更加形象化、具體化或是使主要詞語鮮明、突出,加強語言效果,引起公眾的注意力并幫助公眾記憶。所以,在進行廣告翻譯工作時,譯員還要注意修辭手法的使用。

  Different countries, nationalities and regions use different characters, and their preferences and dislikes for some characters are also very different. Therefore, in advertising translation, we should pay attention to the use of words to avoid ambiguity and unnecessary trouble and conflict. Also remember that advertising language often uses rhetorical devices. In order to make the content more vivid and specific, or make the main words distinctive and prominent, strengthen the language effect, attract the public's attention and help the public remember. Therefore, when translating advertisements, translators should pay attention to the use of rhetorical devices.

  在進行廣告翻譯工作之前,譯員還需要深入的了解所譯廣告及商品的特點以及該廣告受眾國的文化傳統(tǒng)以及消費心理,了解在翻譯時應(yīng)該注意的禁忌。

  Before advertising translation, translators also need to have an in-depth understanding of the characteristics of the translated advertising and goods, as well as the cultural traditions and consumer psychology of the country where the advertising is received, and understand the taboos that should be paid attention to in translation.

尚語翻譯.png

在線
客服

在線客服服務(wù)時間:9:00-24:00

客服
熱線

400-8580-885
7*24小時客服服務(wù)熱線

關(guān)注
微信

關(guān)注官方微信
主站蜘蛛池模板: 免费视频播放| 麻豆精品久久久久久中文字幕无码| 亚洲av熟妇高潮30p| 国产成人精品一区二区在线小狼| 国产女人高潮毛片| 亚洲精品无码成人| 免费看日本黄色片| 一本一道波多野结衣av中文| 免费人成在线| 精品久久久久久成人av| 最近中文2019字幕第二页| 大地资源网最新在线播放| 午夜精品久久久内射近拍高清 | 欧美激情啪啪| 亚洲熟妇自偷自拍另欧美| 色资源av中文无码先锋| 精品国偷自产在线| 一个人看的www视频免费观看| 午夜色福利| 在线观看精品视频网站| 成 人 黄 色 免费 网站无毒| 亚洲第一av导航av尤物| 国产精品18久久久| 视频一区 日韩| 无码人妻aⅴ一区二区三区| 欧美性猛交久久久乱大交小说| 国产成人乱码一区二区三区| 国产成人精品日本亚洲一区| 国产成人一区二区三区在线 | 特级欧美插插插插插bbbbb| 高潮白浆潮喷正在播放| 乱人伦精品视频在线观看| 香蕉人妻av久久久久天天| 国产精品亚洲色图| 大陆极品少妇内射aaaaaa| 欧美成aⅴ人高清免费观看| 黄网站播放| 美女网站免费福利视频| 国产成人精品亚洲午夜麻豆| 亚洲欧美视频一区二区三区| 久久亚洲精品11p|