亚洲国产精品久久精品怡红院-亚洲国产精品久久精品成人-亚洲国产精品久久-亚洲国产精品国产自在在线-亚洲国产精品高清在线一区-亚洲国产精品第一页

首頁 > 新聞資訊

廣告翻譯要注意哪些內容?

日期:2021-03-08 發布人: 來源: 閱讀量:

  廣告翻譯要對讀者具有同樣的感染力,能為讀者接受并喜歡,今天尚語翻譯公司給大家分享廣告翻譯要注意哪些內容?

  Advertisement translation should have the same appeal to readers and be accepted and liked by readers. Today, Shangyu translation company will share with you what should be paid attention to in advertisement translation?

  廣告譯文要充分體現廣告的信息功能和勸說功能。既使廣告譯文精練易懂,又要使其生動形象,能引人注目、喚起興趣、激發欲望。要有美感。注意英漢語音、語義差異。廣告詞中常用到擬聲、頭韻、元韻等韻類,以加強廣告詞的音樂美感。譯者要在深刻體會原語信息的實質的基礎上,發揮譯語的潛在表現力,轉換原文的音美、韻美。商務廣告的人工翻譯應遵循忠實、統一的原則,盡可能地體現原文的文體特點,用相應的體裁和文辭體現原文文采,再現原文語言的感染力。

  Advertisement translation should fully embody the information function and persuasion function of advertisement. It can not only make the advertisement translation concise and easy to understand, but also make it vivid, which can attract attention, arouse interest and stimulate desire. There should be a sense of beauty. Pay attention to the phonetic and semantic differences between English and Chinese. Onomatopoeia, alliteration and Yuanyun are often used in advertising words to enhance the musical beauty of advertising words. On the basis of deeply understanding the essence of the source language information, the translator should give full play to the potential expressiveness of the target language and transform the original sound and rhyme beauty. The artificial translation of business advertisements should follow the principle of faithfulness and unity, reflect the stylistic characteristics of the original text as far as possible, reflect the literary grace of the original text with the corresponding genre and diction, and reproduce the appeal of the original language.

  要考慮到文化差異,把握英漢廣告翻譯中的跨文化、跨語言因素,注意不同顧客群文化價值觀、心理接受程度的差異。對英文廣告進行翻譯時,譯者要準確地把握中西文化的異同,遵循社會文化習慣,進行恰當的文化轉化。同時,要了解不同文化消費群體的心理變化動態,而更重要的是要注意大眾的心理接受程度,使廣告譯文對文化背景不同的讀者也具有感染力,最大限度地實現廣告的功能。

  We should take cultural differences into account, grasp the cross-cultural and cross language factors in English Chinese advertising translation, and pay attention to the differences in cultural values and psychological acceptance of different customer groups. When translating English advertisements, translators should accurately grasp the similarities and differences between Chinese and Western cultures, follow the social and cultural habits, and make appropriate cultural transformation. At the same time, we should understand the psychological changes of different cultural consumer groups, and more importantly, we should pay attention to the degree of psychological acceptance of the public, so that the advertisement translation can also appeal to readers with different cultural backgrounds, and realize the function of advertisement to the maximum extent.

  另外,在對廣告文進行翻譯時,還需要充分展現出原文的文體特點,在保持原文意思的基礎上,可以適當地進行語言的轉換,但要注意語意基本對等、功能相似,這樣重組原文的表層形式,注意結合本土文化,保持民族本土語言的風格,盡可能做到音、形、義兼顧,使廣告譯文達意、傳神、形美,這才是最好的廣告翻譯。

  In addition, when translating advertising text, we need to fully show the stylistic characteristics of the original text. On the basis of maintaining the meaning of the original text, we can appropriately carry out the language conversion, but we should pay attention to the basic equivalence of meaning and similar functions. In this way, we should reorganize the surface form of the original text, pay attention to the combination of local culture, maintain the style of national local language, and give consideration to sound, form and meaning as much as possible It is the best advertisement translation to make the advertisement translation express the meaning, convey the spirit and beautify the form.

翻譯公司

在線
客服

在線客服服務時間:9:00-24:00

選擇下列在線溝通:

客服
熱線

400-8580-885
7*24小時客服服務熱線

關注
微信

關注官方微信
主站蜘蛛池模板: 伊人色综合久久天天五月婷| 人妻中文字幕无码专区| 日本熟妇浓毛| 成 人 黄 色 视频播放165| 无码av免费毛片一区二区| 欧美日韩亚洲中文字幕一区二区三区| 全免费a级毛片免费看无码| 中国极品少妇xxxxx| 六月天色婷婷| 狠狠久久亚洲欧美专区| 污女网站| 挺进邻居丰满少妇的身体| 女人被黑人狂躁c到高潮小说| 久久精品人妻无码一区二区三区| 香港曰本韩国三级网站| 亚洲美国avcom| 亚洲ⅴ国产v天堂a无码二区 | 国产精品国产对白熟妇| 国产麻豆放荡av剧情演绎| 国产丰满美女a级毛片| 人妻人人添人妻人人爱| 91三级视频| 亚洲av成人无码一区二区三区在线观看| 天天爱天天插| 亚洲欧洲日产国码av系列天堂| 国产精品亚洲a∨天堂不卡| 三级黄a| 欧美日韩视频无码一区二区三 | www.日本三级| 国产美女视频国产视视频| 黄页网站视频| 日韩1级片| 欧美色欧美亚洲另类二区| 在线天堂最新版资源| 午夜 福利 视频| 毛色毛片免费观看| 国产性色强伦免费视频| 美女扒开尿口给男人捅| 男女猛烈激情xx00免费视频| 99热久久精里都是精品6| 26uuu另类欧美亚洲曰本|