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商標翻譯怎么做？

日期：2021-02-07 發布人：來源：閱讀量：203

　　好的商標翻譯是進軍國際的基礎，讓人容易記住，并且在市場開拓和商戰中，往往可以起到事半功倍的效果，下面尚語翻譯公司為大家分享商標翻譯怎么做?

　　Good trademark translation is the foundation of entering the international market, which is easy to remember. In the market development and business war, it can often get twice the result with half the effort. Let's share with you how to do trademark translation?

　　一、有益聯想原則

　　1、 Beneficial association principle

　　商標對消費者的心理產生一定影響。商標得當，適應消費者的心理需求，則會引起人們的興起，激發購買欲望;相反，如果商標容易引起人們的負面聯想，則肯定會使產品的推廣大打折扣。

　　Trademark has a certain impact on the psychology of consumers. If the trademark is appropriate to meet the psychological needs of consumers, it will cause the rise of people and stimulate the desire to buy; on the contrary, if the trademark is easy to cause people's negative associations, it will certainly make the promotion of products at a discount.

　　二、避繁就簡朗朗上口原則

　　2、 Simple and catchy

　　有些英語商標本身較長，若完全按音譯會出現拗口或難以記憶的譯文，因此英語翻譯公司小編提醒大家應靈活掌握，講求技巧。

　　Some English trademarks are too long to remember if they are transliterated completely. Therefore, the editor of English translation company reminds us that we should be flexible and skillful.

　　三、文化差異原則

　　3、 The principle of cultural difference

　　一個國家或地區的文化，往往受到語言、宗教、價值觀、生活態度、教育科技水平、物質文化程度、社會組織形式、政治和法律等因素的影響，因此，翻譯商標時應充分考慮到產品所銷國家和地區的文化、歷史和風俗。

　　The culture of a country or region is often influenced by language, religion, values, life attitude, education and technology level, material and cultural level, social organization form, politics and law. Therefore, when translating trademarks, the culture, history and customs of the country or region where the products are sold should be fully considered.

　　四、力求完美規范統一原則

　　4、 Strive for perfect standardization and unified principle

　　對于同一商標，往往有多種譯法，但多個譯名會給商家和消費者帶來不便甚至損失。因此，商標翻譯時應盡量嘗試各種不同的方法，不斷斟酌，以選擇一個最恰當、最突出的譯名。

　　For the same trademark, there are many translations, but many translations will bring inconvenience and even loss to businesses and consumers. Therefore, different methods should be tried to choose the most appropriate and prominent translation name.

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